About
A technical founder building useful systems from Belgium.
Justin Loroy is the founder of Nacho, a GenAI engineer, product builder, consultant, trainer, and young father building ambitious things in the quiet hours.
Nacho is the company around the work: practical AI adoption, product engineering, internal tooling, and the kind of workflow design that makes technology feel less like a keynote and more like leverage.
At N-SIDE, Justin works as GenAI Principal, helping with the business vision around AI and the upskilling of around 200 employees. The interesting part is never the model alone. It is the capability people build around it.
Outside enterprise work, he ships products and operations: ecommerce intelligence with Whitebox, business visualization with Empire Mapper, Smile Photobox automation, Babylog, and agentic experiments that test where autonomy helps and where it gets silly.