GenAI adoption at enterprise scale
Business vision, employee upskilling, governance, internal communication, and the messy human work of turning AI tools into capability.
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Nacho converts AI into business value
Nacho turns GenAI from strategic anxiety into internal capability: workflows, products, decisions, and fewer useless demos.
Self-map
/buildEngineerTurns workflows, APIs, data, and model capabilities into systems that can survive contact with real users./shipFounderBuilds products and businesses close enough to reality that the spreadsheet has consequences./teachTrainerHelps employees use AI with taste, judgment, governance, and enough repetition for adoption to stick./designAI ArchitectDesigns AI systems, adoption loops, and product workflows with context as a first-class primitive./runOperatorPrefers the sharp loop: clarify the work, build a small real thing, measure friction, improve.
Selected Work
View all workBusiness vision and AI opportunity framing
Helping teams separate real business value from AI theatre, then shape practical opportunities into experiments worth building.
Agentic workflow design
Practical thinking about agentic systems, human judgment, escalation, and traceability without overstating what should be automated.
Case Files
Open archiveproductWhiteboxVisual product attribute classification for ecommerce, built around transparent taxonomy-driven scoring and recommendations.productEmpire MapperTurns business locations and address lists into high-quality designed maps for founders and companies.night buildBabylogA young-father-at-night product for tracking baby care with less friction and more humane defaults.businessSmile Photobox automationOperational automation around a Belgian photobooth business: quotes, invoices, customer communication, and event readiness.